iDive Advertising Standards Policy

Version: 1.0
Effective Date: 4 August 2025
Last Updated: 4 August 2025

This Policy forms part of the iDive Advertiser Agreement (“Agreement”) and sets out the technical, content, and operational requirements for all Advertising Content submitted by Advertisers.

All Advertising Content must comply with the specifications and standards detailed in this Policy. Failure to comply may result in rejection, removal, or modification of advertising as outlined in the Agreement.

For the full terms and conditions governing advertising on iDive, please refer to the iDive Advertiser Agreement.

1. Acceptable Formats

Accepted file types: JPG, JPEG, PNG, GIF

Note: Animated GIFs are permitted. Ensure animations do not include flashing or strobe effects that could impact accessibility.

2. Technical Specifications

The following technical requirements apply to all images submitted for use in advertising placements on iDive.site:

Maximum file size: 10 MB
Display dimensions: Carousel images are displayed at a fixed height of 200px and scale to 100% of their container’s width.
Cropping: Images use object-fit: cover, which may crop edges to fill the display area. Avoid placing important visual content near borders.
Aspect ratio: A 3:2 ratio (e.g., 600×400px) or wider works best to reduce cropping.
Minimum dimensions: 600 × 400 pixels
Minimum resolution: 72 DPI

File naming: Use descriptive filenames (e.g., DiveTour_Summer2025.png) to aid in campaign management.
Colour space: Use sRGB colour profile to ensure consistent display across devices.

⚠️ Creatives that do not meet the above technical requirements may be rejected or automatically adjusted to fit.

3. Prohibited Content

See the Prohibited Content Policy for details on content that is not permitted in advertising on iDive.site. Advertisers are responsible for ensuring that all submitted content complies with this policy.

4. Approved Products & Services

See the Approved Products & Services Policy for categories of products and services permitted for advertising on iDive.site. Advertisers are responsible for ensuring that submitted content complies with this policy.

5. Ad Labelling & Disclosure

This section outlines the labelling requirements for advertisements to ensure transparency, prevent misleading content, and maintain user trust in accordance with advertising standards.

All advertisements will be clearly labelled as “Advertisement” in the Sponsored Ads section to ensure transparency with users.
When a user hovers over the ad, the Campaign Name provided by the advertiser will be displayed.
Ads must not mimic editorial or organic content. Any design intended to mislead users or disguise advertising as native site content is strictly prohibited.
iDive reserves the right to update labelling practices to align with evolving consumer transparency standards.

6. Advertising Space & Rotation

iDive offers a dynamic Advertising Carousel on the homepage, providing visibility to multiple campaigns through shared placements.

The carousel rotates ads at fixed intervals, with order randomised to provide balanced exposure across campaigns.

The number of visible ads varies by screen size:

Up to 2 ads on small screens (e.g., mobile devices)
Up to 6 ads on larger screens (e.g., desktops and tablets)

Ad impressions are balanced over time to ensure equitable exposure across campaigns.

7. Availability & Platform Rights

Access to Advertising Space is available exclusively to Advertisers with an active Advertiser Account.
iDive reserves the right to:
1. Modify ad rotation logic, display duration, or layout based on technical or business needs
2. Pause, reschedule, or adjust campaigns as necessary for system performance or content concerns
3. Limit advertising inventory based on availability and platform priorities

8. Performance & Reporting

iDive does not guarantee a specific number of impressions or user engagement.
Advertisers can view the click-through rates (CTR) of each campaign in the Advertiser Account.